Real Results from Real Clients

Challenge

A Canadian B2B SaaS business had invested heavily in marketing for 18 months without a coherent strategy, six agencies managing six channels with no unified attribution, no shared lead definition, and a board losing confidence in the entire marketing function.

Solution

Before recommending any changes, we ran a two-week diagnostic, reviewing all channel data, interviewing the sales team, and rebuilding the attribution model to understand actual performance.

Challenge

An Australian B2B SaaS company was completely absent from AI-generated answers despite strong traditional SEO, with competitors being cited in ChatGPT and Perplexity for critical buying-stage queries.

Solution

We began with a systematic audit of the client's current AI presence and built the entity foundation that LLMs rely on for brand recognition.

Challenge

PrimeSpark Solutions was spending $25,000/month on Google Ads with a cost per trial sign-up of $340, well above their viable customer acquisition cost. Poorly structured ad groups, untracked conversions via GTM, zero competitor conquesting, and no RLSA strategy meant the account was bleeding budget without strategic return.

Solution

Before touching any campaigns, we fixed the measurement foundation so Smart Bidding would have clean data to optimise against.

Challenge

A UK-based B2B SaaS platform was struggling to gain organic visibility in a competitive market with under 600 monthly sessions and no keyword rankings despite strong product-market fit.

Solution

We began by resolving all technical SEO issues that were preventing proper crawling and indexing, establishing a clean foundation before investing in content.

Challenge

A US-based DTC skincare brand spending $18K/month on Meta Ads with a blended ROAS of 1.9x, well below break-even, due to stale creative, overlapping audiences, no retargeting, and broken iOS 14 attribution.

Solution

Before optimising any campaigns, we fixed the measurement foundation. Making budget decisions on broken attribution data was compounding the ROAS problem.

Challenge

A premium US D2C skincare brand was plateaued at $180K/month for 8 consecutive months, running legacy Smart Shopping campaigns and a near-empty Klaviyo account, with a blended ROAS of 1.8x, well below their 3.5x break-even.

Solution

We began with the paid media account, fixing the foundation that was limiting revenue before building the email programme that would compound it.

Challenge

A UK financial advisory firm was reporting a £38 cost-per-lead from Google Ads, but 72% of those 'leads' were phantom conversions, bots, validation errors, and internal test submissions, causing Smart Bidding to optimise toward false signals.

Solution

We identified the phantom conversion issue within the first two hours of account access and spent the next three days mapping the full extent of the data corruption.

Challenge

A US-based HealthTech SaaS with 6 marketing channels and 5 disconnected reporting platforms was spending 16 hours every Monday on manual data consolidation, with conflicting numbers that no one in leadership could reconcile.

Solution

We began with a structured requirements workshop to define exactly what each stakeholder needed to see, and built a normalised data model that could answer those questions consistently.

Challenge

A US DTC home goods brand with 95,000 monthly sessions was converting at just 1.4%, well below category benchmark, due to poor mobile UX, forced account creation at checkout, and no social proof in the purchase flow.

Solution

We began with a forensic audit combining GA4 funnel data, Hotjar heatmaps and session recordings, and a structured UX review, identifying the highest-impact opportunities before writing a single line of test code.

Challenge

A US-based home & lifestyle DTC brand spending $40K/month on Google and Meta Ads with a 1.9x ROAS, far below their 3.5x profitability threshold, due to structural campaign issues, untested creative, and critical attribution gaps.

Solution

Every subsequent optimisation decision depends on accurate data. We fixed measurement before touching any live campaigns.

Challenge

A UK multi-location dental practice with 3 clinics was losing patients to competitors ranking in the local 3-pack, with inconsistent citations, low review volume, and underoptimised Google Business Profiles.

Solution

We prioritised fixing the foundation, Google Business Profiles and citation consistency, before building new signals on top of a broken base.

Challenge

A US Series A project management SaaS was growing primarily through expensive outbound SDR activity, with a minimal inbound programme generating $310 cost-per-trial and no bottom-funnel content capturing buyers in active evaluation.

Solution

We began by mapping the full bottom-funnel keyword opportunity, identifying every query a buyer in active evaluation might search before choosing a project management platform.